VIDEO OF THE WEEK: Wolkoff “New York Grand”

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Captivating by design: That’s how Joan Wolkoff describes a lover in “New York Grand.” And just like she was, the song’s video pulls you in with images that, on the surface, are bold and pretty. But, you’ll realize they’re too perfect to be real when the backgrounds fracture and fall apart, and Wolkoff shifts and dissolves from one persona to the next as she sways. The music, including a gentle shower of synths and a heart beat-like bass, attempts to cover up the existential crisis she faces: “I fight for you, tear myself in two,” she whispers as she morphs, from blending in with beige wallpaper, to a bold, modern look, then covered in glitter and draped in a headscarf. Finally, all versions of her blur together as she becomes lost in the search for someone else’s ideal of beauty and perfection. 

Originally from Toronto, Wolkoff now resides in Brooklyn. “New York Grand” is the final video from Wolkoff’s Talismans EP, and was directed by her sister Zoe. Check out the video below: