VIDEO OF THE WEEK: Wolkoff “New York Grand”

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Captivating by design: That’s how Joan Wolkoff describes a lover in “New York Grand.” And just like she was, the song’s video pulls you in with images that, on the surface, are bold and pretty. But, you’ll realize they’re too perfect to be real when the backgrounds fracture and fall apart, and Wolkoff shifts and dissolves from one persona to the next as she sways. The music, including a gentle shower of synths and a heart beat-like bass, attempts to cover up the existential crisis she faces: “I fight for you, tear myself in two,” she whispers as she morphs, from blending in with beige wallpaper, to a bold, modern look, then covered in glitter and draped in a headscarf. Finally, all versions of her blur together as she becomes lost in the search for someone else’s ideal of beauty and perfection. 

Originally from Toronto, Wolkoff now resides in Brooklyn. “New York Grand” is the final video from Wolkoff’s Talismans EP, and was directed by her sister Zoe. Check out the video below:

LIVE REVIEW: Wolkoff @ Baby’s All Right

Wolkoff

While most of New York fled the city for Labor Day 2015, Wolkoff, aka Joanie Wolkoff formerly of Her Habits, performed at the venue famous for those lights, Baby’s All Right. She covered the entirety of her EP “Talismans” and finished with a few new tunes. She started the show covered in a cape – removed to reveal a shiny jaw-dropping black mini-dress, a look completed with her signature white Reeboks and tube socks. She was joined by two talented and flexible modern dancers, complementing Wolkoff’s moody pop with sweat on muscles and even a samarai sword. Her EP  “Talismans,” which you can stream here, shows Wolkoff’s lyrical emotional depth and alt-pop writing chops, but seeing her live truly takes the experience to the next level. Sure, she’s blonde and pretty – but far from appearing traditional or boring.  Joanie Wolkoff is just one of those goddesses who is on to something and found a way to exist in this world that is wholly unique to herself, yet captivating to all. Those attributes shine through in her stage presence, performance, aesthetic and of course, music, to create quite the enchanting package.

If you missed this show, come see Wolkoff at Atypical Beasts and AudoFemme’s CMJ takeover show Friday, October 16th at The Delancey. Until then, watch Wolkoff’s video for “Too Quiet” below: