There’s a distinct energy to the video for Louise Goffin’s “Every Love Song” that makes space for self-expression. Featured on Goffin’s 10th studio album Two Different Movies, the video for “Every Love Song,” directed by Scot Sax, resulted from a virtual playback party Goffin hosted for her fans (who unanimously alerted the singer that the track was single-worthy) in honor of the album’s release in June. Goffin not only took their request to heart, but brought them into the project by incorporating fan-submitted clips, each of which highlights unique aspects of their personalities.
Interpretations range from shadows dancing on the wall to a pair of young sisters sharing a loving embrace, interspersed with shots of Goffin perched on a spinning vinyl record, the vibrant colors exuding a psychedelic effect like that of looking through a kaleidoscope. “[Being part of the video] gave people a lot of joy,” Goffin tells Audiofemme, adding that she hopes it offers them a “feeling of community and friendship.” “I really wanted it to be everyone’s video and everybody’s song.”
Celebrating those little quirks in her fanbase was a natural extension of the song’s theme, which sees the singer sharing honest emotions with those she cherishes most. “I see you wake up just to make it through the day/Like you don’t matter at all/I want you to know you matter to me/In more ways than I can ever recall,” she sings on the track, its conversational tone elevated with gospel-referencing organ. Co-written with Nashville-based songwriter Billy Harvey, “Every Love Song” lends an intimate vibe to that shout-it-from-the-rooftops feeling of truly being in love. But Goffin, the daughter of iconic singer-songwriters Carole King and Gerry Goffin, wisely recognizes that even when we’re overcome with emotion, we don’t always share that with those closest to us – even when they’re the inspiration for those warm fuzzies.
“I grew up with a lot of people withholding affirmations from me because they felt I didn’t need it. But inside I was desperately insecure,” Goffin confesses. “So many of the times, we want to tell people things we don’t tell them. ‘Every Love Song’ is all the things I’ve never said before – and I’m telling you now. It’s coming out with vulnerability and truth, and recognizing that it makes a difference.”
Another key element to the song is owning one’s power and voice when it comes to expressing desires. “That’s moment of vulnerability could also not just be about ‘I’ve never told you how great you are,’ but it could also be ‘Here’s what I want for myself,’” she says. “It’s really stepping into that voice of speaking up for your love of others, for your dreams and love of self and what you want for the world. We have to somehow find the courage to speak, and that will change our destiny.”
The video heartwarmingly illuminates the symbiotic relationship between fans and artists, but Goffin also felt a deep appreciation for the relationships her fans displayed toward one another, and what that revealed to her about human nature. “I think there is a theme in this song and in the video of this masculine and feminine really uniting to make a mutually loving, mutually inclusive wholeness,” she says. Goffin points to a specific example of unity in the couple who’s waving to the camera against a vibrant blue backdrop, a sweet moment she captured during a trip in Cuba in 2018, revealing that the insight she’s gained through her vast travels also played a role in the video. “The thing about being a musician is that culturally… it’s all stories and people and songs and heartbreak and heart healing. That’s in me and in my life and I wanted the video to be reflective of all of that.”