TRACK REVIEW: Prinze George “This Time”


Brooklyn’s own Prinze George are an indie-pop group that specialize in thumping synths and sweetly catchy melodies. We’ve featured them before for their last single, “Victor,” and now they’ve come out with a new song, “This Time.”

“This Time” features a driving, upbeat rhythm that begs to be played on the dance floor. Naomi Almquist’s plum vocals repeat the line “There you are after all this time” over electronic pop that blends elements from the ’80s and ’90s—it brings acts both old and new to mind, from Ace of Base to Banks. This year is looking promising for Prinze George, so keep your eye on the foursome and check out “This Time” below.

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