“I’d say that for a band going on the road, if you’re really looking to elevate and make an impact, hiring a publicist is really helpful. Numerous reasons, the most important one being that you want to be able to focus on the music! It can be so daunting to try to do it all, and often when you spread yourself too thin, everything starts to suffer, including your health. And we all know how hard – and important! – it is to stay healthy on the road. Also, we already have a lot of relationships and knowledge of the market.
If it’s a situation where working with a publicist isn’t in the cards, I think the most important thing is to bring your A-game to every opportunity. Treat everything, even an interview with a small local blog, like it’s the cover of Rolling Stone. Treat everyone like they’re Jimmy Fallon, every performance opp (local TV, online sessions, etc.) like it’s your late night debut. Be kind and gracious. Introduce yourself to absolutely everyone – bloggers, influencers, interns! Don’t believe the ‘nice guys finish last’ thing.
All in all, hustle. Take care of yourself, rock your ass off, make enough noise and people will start to pay attention. “ – Jillian Santella, Big Hassle Media
Even if you’re not handling press entirely on your own, you can still be proactive about promotion. Here are some additional tips to keep in mind even if you’ve got help from a professional PR team.