Few Detroit based singer-songwriters have hustled as hard as former Frontier Ruckus songstress Anna Burch, heartbreaker and sorceress of breathy lo-fi honesty. And as of last week, we aren’t the only ones to be enchanted by Burch’s brand of pretty pain and ennui. Polyvinyl Records (Xiu Xiu, Deerhoof and fellow Michigander Fred Thomas) announced Burch as the latest addition to their label last week after discovering her demo by word of mouth. The label celebrated by debuting Burch’s Noah Elliott Morrison directed video for her first single “2 Cool 2 Care.”
Exploring the impossible task of courting someone who is, well, too cool to care, Burch’s debut single shimmers with warmth despite detailing the lonesome effects of the cold shoulder and emotional ghosting. “2 Cool 2 Care” follows a restless Burch delicately trying to capture the attention of a passive lover, following him to his suburb, hula-hooping poolside with the confession “you scare me with your indifference/I like you best/when you’re a mess.” She effortlessly channels the likes of goddess Angel Olsen, but Burch is hardly following in anyone else’s footsteps.
Keep it cool and stay tuned for Burch’s debut LP, due out early 2018. For now, revisit summer vibes and shitty relationships with “2 Cool 2 Care” below: