Von Sell’s official video for the track “I Insist” can best be described as strangely beautiful—and yes, that is absolutely a compliment.
The video follows a man who appears to be living in an abandoned building as he attempts to write, trying to please his companion, a stone-faced mannequin. As a seasoned explorer of abandoned buildings, so much of me envies this man’s lifestyle while being simultaneously terrified by it. And that’s a feeling the entire video radiates: It gives you chills, but in a good way.
The man takes breaks from writing to dance around his abandoned building home in a simple choreography that aligns perfectly with the synthy sounds of Von Sell. Each breakdown shows the man dancing it out, seemingly waiting for inspiration to strike. And it does, only once he breaks apart his mannequin friend and throws him piece by piece out the window. With that, the song really picks up its ethereal pace and both video and song become more trippy.
After discarding the mannequin, the man really gets into the zone and is able to finally relax—and can you actually blame him? I don’t think many people would be able to write well with an unblinking face always lurking in the shadows, appearing mysteriously in doorways and just…watching.
Check out Von Sell’s video for “I Insist” above, and keep an eye out for an upcoming tour!