Detroit R&B artist Sam Austins has been completely killing the game since his 2017 release, Angst, and he shows no signs of slowing down. After his recent ode to queen Rhi Rhi’s cosmetic empire, Fenty, he’s gearing up for another mixtape release later this year. But he plans to tie fans over with an upcoming double single release, ROTY, and to tease the single Austins has gifted us with this painfully adorable and nostalgic 1-800-BALL-SAM ad.
The video is a spoof on the iconic Detroit ads for infamous lawyer Sam Bernstein, a Detroit staple in the ‘90s and early 2000s that anyone who grew up in or around the city would immediately recognize. This clever mix of nostalgia and authenticity is part of what has made Austins such an instant local favorite, earning him the nickname “Star Boy” from other Detroit artists and members of his team at Assemble Sound.
A born and raised Detroiter, Austins is all about encouraging the youth in the community here, and he’s hinted that his next release is one “for the kids”. “I just wanted to give something to my fans that they can hold onto while we finish up another very special project that I’ve been working on,” says Austins. “ROTY will be a soundtrack to the kids’ summer days and nights.”
We’re ready for it. ROTY will be on all streaming platforms on July 20th.