Zell’s World released a fun video for his new single, “That’s What It Is.” The turn-up track marks the first offering from Zell’s forthcoming sophomore effort, Welcome 2 Zell’s World. The Chicago-bred and Cincinnati-based rapper last dropped his 5-track Want No Love EP in 2016.

“With this next project, I’d say, people should expect to hear a totally different Zell’s,” he tells AudioFemme. “I’ve angled more toward the club, the turn up [and] the gritty, mature type sound.”

While Want No Love‘s subject matter centered around relationships, Zell’s ready to get into his party bag on this next project. He says his latest single, “That’s What It Is,” is a good indicator of where his style is heading.

Zell's World

Zell’s World / Photo by Tef Jones

“The overall sound is something totally different from what I usually do, but I had to find a style and sound that really captured who I am and showed my personality,” he says. “Me and my team are really expecting great things to transpire from the release of this project. We’ve even had several meetings with the talk of a potential major EP deal, so we’re very optimistic.”

As for the video, Zell’s enlisted Cincinnati videographer Dre Shot This, and several friends, to shoot a high school-themed clip that caters to the song’s fun and laid back lyrics.

“It was so much fun, and lots of people showed up, which I thought was dope as hell!” Zell’s says of the video shoot. “When we shot, I just thought about being a class clown like I was in high school! That’s really where it all came from. I’m overall silly, but I wanted that edgy content to compliment the song.”

Zell’s is gearing up to release his Welcome 2 Zell’s World album before the end of this year.

“I am beyond excited,” he says. “This is a great milestone that shows growth, change, and maturity. I’m really looking forward to what people think!”

For now, check out his latest release, “That’s What It Is,” and watch the video below.