Do you have too many band t-shirts? I have so many that I recently I gave my college bestie, favorite neighbor and Gustaf front woman, Lydia Gammill, about 30 of them to send to her cousin to make into a queen size blanket for me. I still have at least 15 band shirts remaining in my closet, and even with this surplus, I’m sure I’ll accumulate more on my next tour. I’m not complaining; t-shirts remain a classic and one of the best sellers on any band’s merch table. But there are so many other products you can cheaply and easily slap your band’s logo onto!
Lydia Gammill is about to venture on her first tour with Gustaf this March and is creating her band’s product line cheaply and efficiently so that they make enough funds to reach their next destination as well as leave a lasting and clear aesthetic impression on newfound fans.
How is she doing it?
“Selling merch is all about being creative and having variety! It’s important to sell smaller $2 or $5 items in addition to higher priced vinyl and t-shirts. You want it to be easy for people to support you and you want to sell them something that they will enjoy. Things like postcards have a high profit margin (you can make 50-10 for under $10) and they’re a great way to write some friends from the road! I also like to offer services like tarot card readings or hand massages because they cost nothing (except your time) and are a great way of connecting with your fans.
When I am in between shirts on the road I like to make merch from stuff that I thrift at Goodwill. You can score unique pieces that look cool and promote your band. Band shirts go to t-shirt purgatory if they aren’t fun to wear!