VIDEO OF THE WEEK: Ben Talmi “Play”

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Lyric videos aren’t always the most captivating or memorable, but Ben Talmi’s video for “Play” is one that’ll entertain and impress. On top of that, it’s an overall fun, catchy song that’ll be sure to get stuck in your head.

The video follows an artist creating the same image over and over: a series of straight lines meeting at a central point. It gives viewers the feeling of looking at a sun setting or rising on a horizon, creating depth and dimension to the flat surface. Throughout the video, these lines flicker and waver alongside the upbeat music, disappearing or multiplying in accordance with the tempos. While this happens, the words also seem to play with the music, twisting and turning as the vocals increase and decrease in pitch.

“Play” plays with your mind and engages you in the way we wish more lyric videos would.

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