Supercoolwicked Subverts Pop Paradigm With Shakespearean Self-love Jam “Juliet”

In her new video for “Juliet,” Detroit multidisciplinary artist, singer, and songwriter Morgan Hutson (aka Supercoolwicked) creates a fantasy world of her own – an Afrocentric, baroque daydream that meshes the Shakespearian with the contemporary, the traditional with the subversive. Those who’ve given SCW’s 2019 debut LP High Gloss a spin know that this particular cocktail of familiar and foreign is what makes her music so memorable. And in “Juliet,” she perfects her brand of soliloquiel storytelling both visually and lyrically to deliver a fantasy world full of self-love and artistic actualization. 

Hutson explains that she wrote the lyrics to this song a few years back, when she was going through a breakup, dating through the all-too-familiar string of slacker suitors that seem to follow. “I was just out here swangin’ and just dealing with these men that were not shit and I knew it… but people can be beautiful Band-Aids,” she says. This transition period led her to reflect on what it means to love yourself; she realized she was looking for validation in others instead of within, like so many of us tend to do. “I started to kind of ruminate on it and be like, ‘Girl, you’re everything I need – stop trying with these people, be your own Romeo. Don’t look for romance where it’s not. Or love in general.’”

That realization blossomed into a lavish poetic love letter to the self, released last Friday, just in time for Valentine’s Day. The video for “Juliet” starts out with SCW walking into a medieval-looking church and opening a storybook; as the pages turn, we’re transported into the artist’s shimmering psyche, a romantic realm meshing two of her favorite cinematic inspirations: 1996 Baz Luhrmann classic adaptation William Shakespeare’s Romeo + Juliet and Sam Mendes’ American Beauty. Hutson pays homage to the films throughout, singing lines like “a rose by any other name just wouldn’t be as sweet,” while gazing at herself in a royal-looking hand mirror and, later, framed lying in a bed of roses, all the while embedding her own artistic vision. With a background in musical theatre and a lifetime of acting on her resume, Hutson has a more intimate relationship than most with the Shakespearean. “Anytime I can be dramatic, I love it,” she says. 

But make no mistake – SCW’s creative choices are driven less by vanity or fandom, and more by self-worth, lived experience, and a love for her culture. By inserting herself into the Shakespearean narrative that has historically been dominated by white/European voices and faces, SCW carves out space for herself and her ancestors to be uplifted and celebrated. “It’s Black history month and I’m very proud of my heritage,” she says. “I know that we’ve been through a lot of things, but I wanted to bring the world of this Afrocentric, baroque idea to life…to meet those two [worlds] because I think that’s kind of where I dwell.”

Aside from realizing her aesthetic aspirations in the video, SCW finds a way to squeeze sophisticated couplets into a tight pop/R&B song framework. She credits trailblazers like Mariah Carey for inspiring her to incorporate her expansive vocabulary into her songwriting. “It’s like, how does she fit all that in there and make it sound so cute? I feel like that’s the ultimate flex,” she muses. “I don’t think that we have to mold ourselves into what people think things are because we create the paradigm as artists. So one of my underlying, subconscious things that I have going on is to subvert the pop paradigm.” 

Supercoolwicked does just that without removing the escapism that makes pop music so attractive to begin with – she creates an entire world for the listener to dwell in and make their own. “I feel like pretend is something we’ve forgotten as adults,” says Hutson. “We can really lean into that part of our inner child, especially during this time, because that’s the way through it.” 

Follow Supercoolwicked on Instagram for ongoing updates.

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